Creating Mobile Apps That Appeal to Millennials

Complimentary Web Seminar
Available On-Demand
Brought to you by American Banker

Bankers’ obsession with millennials continues – What does this young and mostly unbanked generation they want? How do you reach them? Once you grab their attention, how do you keep it?

The path to millennial customers is through mobile apps – this is the channel on which they want to do banking along with everything else. Therefore banks have to figure out the types of apps and features millennials will be drawn to and enjoy using. In this webinar, experts will share the product, design and navigation considerations of apps developed for millennials, as well as best practices for incorporating feedback into app updates.

Featured Presenters:

Moderator:
Penny Crosman
Technology Editor
American Banker

Speaker:
Chris Britt
Co-Founder & CEO
Chime

Speaker:
Joseph Prather
Founder and CEO
Dyme.co

Sponsored by:
Sponsor

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