Hosted by American Banker
The dominant narrative in financial services is that traditional banks, faced with plummeting satisfaction and NPS scores, are in imminent danger of losing their most profitable customers to emerging fintech disruptors.
According to FICO’s 2017 U.S. Consumer Banking Survey, the immediate threat posed by external disruptors is significantly less dire than the headlines would suggest. Indeed, concerns over external disruptors often serve to distract from less sensational, but potentially more important customer and market trends.
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Senior Marketing Manager
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