Hosted by American Banker
M&T Bank is working on a project to enhance its central customer data platform that will help improve the delivery and measurement of outreach to customers and prospects. But it wasn’t always easy to see how the transformation should begin and how it would ultimately improve the customer journey. View this on-demand webinar from M&T and SAS to hear how brands like M&T are leveraging data to enhance the customer experience.
You’ll also learn:
VP, Customer Insights
Global Director of Customer Intelligence
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