On-Demand Web Seminar  Building a business case for CX: How financial institutions measure ROI of experience

Hosted by American Banker

While there’s an intuitive understanding of the importance of investing in the customer experience, providing your organization with quantitative impacts on key drivers is extraordinarily helpful in creating rock solid business cases for investment. Investment in the customer experience impacts all levers of the P&L - from reducing costs to growing deposits.

Based on learnings from numerous best-in-class client programs, the team at Medallia has developed an approach to financial linkage that can help your organization quantify the impacts of current activities and support requests for future investments.

Watch this on-demand web seminar to:

  • Understand the financial impact of CX seen in multiple financial services companies
  • Develop a framework to align analytic plans with business objectives
  • Get practical advice on how to structure similar analyses in your organization
Akash Bose
Manager, CX Strategy & Insights
Lauren Leland Brand
Director, Solutions Consulting
Mike Sisk
Contributing Editor
American Banker

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