Web Seminar  2020 Digital engagement essentials for financial services

Jan. 30, 2020 | 2 PM ET/11 AM PT
Hosted by American Banker

To stay relevant to customers, financial services executives need to deliver useful digital services that not only exceed customers’ current expectations but also anticipate their future needs.

We invited guest Jeffery Williams, Senior Analyst at Forrester, to share the new standards and benchmarks for digital engagement and actionable insights to frame your digital strategy.

You'll get an in-depth look at:

  • Forrester's digital maturity model and how to map capabilities to the customer life cycle
  • Real-world examples of financial services leaders on the path to maturity, with insight into how they embrace speed to achieve their KPIs
  • Quantifiable benefits you can expect from digital guidance, including benchmarks on time to value and ROI

Attendees will gain practical application from recent Forrester research, tried-and-true maturity models, and the tangible business gains found in digital guidance.

Jeffery Williams
Senior Analyst Serving eBusiness & Channel Strategy Professionals
Forrester
(Speaker)
Dean Davidson
Principal Consultant – TEI
Forrester
(Speaker)
Brian Strauss
VP Worldwide Field Engineering
goMoxie
(Speaker)
Mike Sisk
Contributing Editor
American Banker
(Moderator)

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