Past Event Date: Oct. 21, 2020 | 60 Minutes
Hosted by American Banker
Financial institutions have generally designed products and services to meet their own internal processes and operational efficiencies rather than focusing on the consumer experience. But Human-centered Design Thinking overlays traditional design thinking concepts to ensure the products and services are actually relevant and beneficial to the people they are intended to serve. It enables banks to drive growth and product innovation by elevating the human experience at every interaction by integrating the needs of people with technology possibilities and the requirements for driving business success and making more desirable solutions for customers.
Leveraging data, human experience, and more agile practices allows banks to move in step with evolving markets, emerging needs, and changing customer expectations. In doing so, banks can create more genuine and lasting bonds with customers, while improving the overall experience.
This on-demand webinar will help you:
Vice President, Global Financial Services
Principal and Design Thinking Practice Leader
Deloitte Consulting LLP
Chief Digital Officer of Platforms and Capabilities
| Mike Perkowski
Co-Founder and Partner
New Reality Media, LLC