Sponsor Content On-Demand Web Seminar
Human-centered design thinking to drive customer experience in banking

Past Event Date: Oct. 21, 2020 | 60 Minutes
Hosted by American Banker

Financial institutions have generally designed products and services to meet their own internal processes and operational efficiencies rather than focusing on the consumer experience. But Human-centered Design Thinking overlays traditional design thinking concepts to ensure the products and services are actually relevant and beneficial to the people they are intended to serve. It enables banks to drive growth and product innovation by elevating the human experience at every interaction by integrating the needs of people with technology possibilities and the requirements for driving business success and making more desirable solutions for customers.

Leveraging data, human experience, and more agile practices allows banks to move in step with evolving markets, emerging needs, and changing customer expectations. In doing so, banks can create more genuine and lasting bonds with customers, while improving the overall experience.

This on-demand webinar will help you:

  • Understand how Human-centered Design Thinking can help create better and more innovative solutions
  • Translate data into actionable insights that help connect more deeply with customer needs
  • Improve customer experience and reduce risk by rapidly testing and implementing solutions that create value for customers and stakeholders


Derek White Jeff Wordham Gareth Gaston Mike Perkowski
Derek White
Vice President, Global Financial Services
Google Cloud
Jeff Wordham
Principal and Design Thinking Practice Leader
Deloitte Consulting LLP
Gareth Gaston
Chief Digital Officer of Platforms and Capabilities
U.S. Bank
Mike Perkowski
Co-Founder and Partner
New Reality Media, LLC


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