Web Seminar
Spending, saving and social distancing: How to retain & grow

Sep. 30, 2020 | 2 PM ET/11 AM PT
Hosted by American Banker

From the novel coronavirus, to protests around the country and the worst American job market since the depression, consumers are being beaten by a continual parade of uncertainty and surprise. How can a financial services institution keep up – let alone thrive – when consumers’ anxiety levels swing daily?

Join us to take a look at AI-driven consumer insights to uncover audiences and markets that present actionable growth opportunities amid a sea of headwinds.

Join Resonate data science experts Ericka McCoy, CMO and Financial Services vertical experts Steve Touhill and Shiva Sharif for a webinar that will share key insights that financial services brands can operationalize right now to boost their competitiveness in uncertain times. You’ll learn:

  • How is the credit card market undergoing change from the consumer up? What behavioral trends will drive continued disruption in this market moving into 2021?
  • How AI-driven consumer insights can mitigate the growing risk of liquidity crises for banks.
  • How to understand your customers' preferred engagement channel and optimize accordingly.
  • How shifting consumer values over time – especially now – are driving changes in behavior and the financial services industry – and how to manage them.
Ericka Podesta Steve Touhill Shiva Sharif Mike Perkowski
Ericka Podesta McCoy
Chief Marketing Officer
Resonate
(Speaker)
Steve Touhill
Executive Director- Financial Services
Resonate
(Speaker)
Shiva Sharif
Executive Director - Insights & Activation Solutions
Resonate
(Speaker)
Mike Perkowski
Co-founder and Partner
New Reality Media LLC
(Moderator)

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